ICR Touch Software

Undoubtably, the nature of the high street is changing. The sudden explosion of online shopping options for customers and the developing software making it easier for businesses to sell online has changed the way people think about how they get the things they need. Pessimists want to hail it as the death of the bricks and mortar shop, and optimists cling to the gossamer hope that the twin temptations of nostalgia and physical touch will bring people flooding back when the online fad fades.
The realists know that the business of shops is not over, but equally that burying their heads and pretending that the loss of footfall will not touch them is not going to work. The bricks and mortar shop needs to move with the times, investing in software in store and online to bring modern technology into the shop.
ICR Touch Software In Store
The ICR touch software from Garrod & Co. Is an ideal way to seamlessly combine technology led sales with the modern, real world shopping experience. Since the modern store front evolved in the Victorian era, the point of sale has always been the primary touch point for interaction between customer and seller. Using ICR touch software till points equips the seller with a digital interface to quickly and efficiently serve customers with all of the practicality of online retail software.
ICR Touch Software and Customer Interaction
The modern consumer expects the same security and efficiency of electronic payments and secure handling and storing of information that online retail software offers when they shop in store. The ICR touch software is fast, versatile and unobtrusive, providing the speed and security of electronic or cash transactions, data management and till point sales tools without sacrificing the quality and importance of face to face customer interactions.
ICR Touch software is designed to enhance the till point experience, not replace it. The ICR touch software interface is ergonomic and intuitive for the seller. Part time staff and new starters can be quickly trained to understand the instinctive framework of the sales experience from initial interaction to payment and quickly master the natural flow of the interface. The ICR touch software is less invasive to the interpersonal connection between the seller and customer so that eye contact, verbal interactions and micro-expressions are not interrupted. This helps maintain the personal interplay that is the irreplicable unique selling point of the bricks and mortar store.
ICR Touch Software in Unique Businesses
Garrod and Co. have provided ICR touch software and till points to businesses across a range of specialist areas. The ICR touch software can be integrated with additional POS technology. As an example they have worked with a farm shop where the till points with ICR touch software could be paired with scales for seamless sales of loose produce. The ICR touch software allows for a fast, intuitive sales interaction that improves the traditional customer experience in the real world with the unobtrusive addition of modern sales software.